Case Study
Alliance Cleaning
The Challenge
Alliance Cleaning wanted to increase their brand presence on social media. While they had a solid operational story and community initiatives, they struggled to convey their company culture and values online in a way that was engaging and trustworthy.
Our Approach
We created a three-part mini-documentary series focused on building emotional connection and social proof:
✅ "Who We Are" Feature
Showcased Alliance’s company values, mission, and culture through an engaging brand story.
✅ Employee Spotlight
Put the spotlight on their staff — sharing real voices, work stories, and team spirit to humanize the brand.
✅ Community Initiative Video
Filmed Alliance Cleaning giving back by cleaning a local community center for free — using it as a compelling, feel-good storytelling base.
✅ Bonus: Health & Safety Video
A short educational piece highlighting how Alliance ensures cleanliness and safety — building both authority and trust.
Deliverables
• 3-Video Mini Documentary
• Social Cutdowns for Instagram & LinkedIn
• Brand Messaging Framework to align across platforms
Results
• +35% Increase in Engagement across their Instagram and LinkedIn platforms
• Increased inbound inquiries & community support
• A content bank they can reuse and repurpose across different channels
WORK WITH US
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